The sustainability of plastic packaging

Keep Calm & Recycle: We see prevention as being resource conservation

Tube packaging from Pirlo is focused primarily on avoiding the use of resources. In a second step, we strive for recyclability so that valuable resources can be recycled and reused. We consider thermal/energy recovery to be sensible if the collection and recycling systems are not yet fully developed at the national and local levels.

Our tube packaging is focused on the term prevention in two ways. On the one hand, as described, through the basic principle of saving materials and resources when it comes to using primary plastic materials, or to replace them sensibly (Pirlo CHALK BARE).

On the other hand, consistently saving on materials of our flexible tube packaging ensures optimised complete emptying (remnants of product remaining in the packaging), which in turn contributes significantly to minimising product waste.

How are complete emptying and recycling related?

In order to be able to obtain high-quality recyclate from plastic waste, two factors have to interact ideally:

  1. In all instances, the plastic must be suitable for recycling (e.g. PE, PP, PET).
  2. The plastic waste should be contaminated as little as possible with product residues when it is fed into the collection flows - this helps to reduce both the amount of water and energy required for cleaning.

With our flexible, optimally completely emptiable and recyclable tube packaging, we contribute towards achieving the goals within the framework of the CEP (Circular Economy Package).

Why is packaging important?

Optimum packaging protects the product from external influences on the one hand and protects the environment from the product on the other (e.g. hazardous substances). The packaging ensures the transportability of the contents and ensures that the products have a corresponding shelf life (e.g. prevention of food waste). In addition, packaging should meet the requirements of suitable applicability for the consumer (convenience).

The often-discussed single-use plastic guidelines (SUP) focus primarily on consumer goods made of plastic, such as cutlery, plates and drinking straws - so-called single-use plastic products - and only secondly on packaging. However, they refer to those topics relevant to us:

  1. Reduction in the use of primary plastic
  2. Optimum complete emptying to reduce product waste
  3. Reduction of the waste generated by packaging waste in terms of volume and weight